College athletic departments
Multi-sport creative demand, recruiting operations and a public athletics presence — run on one platform.
Create. Communicate. Recruit. Operate.
Create content. Recruit athletes. Communicate with your community. Automate the work behind it all - from one connected platform.
The Sideline System
Four products. Built around the work athletics departments do every day.
Sideline Design
The sports design platform built for teams that need to create every day.
Create, customize, organize, and distribute professional sports graphics from one purpose-built platform.
- Professional sports template library
- Full graphic customization and editor
- Brand and asset management
- Team-wide content library
- Store and organize graphics
- Share and distribute content
- Built for college and K12 athletics
Sideline Design — Editor
Sideline AI
Create more sports content without losing control of your brand.
Sideline AI gives teams, coaches and staff the ability to create professional, on-brand graphics in seconds using approved colors, logos, and creative direction.
- Controlled creative scale
- Brand-aware generation
- Built to support designers, not replace them
- Sports-specific graphic types
- More content, less bottleneck
Sideline OS
Turn recruiting strategy into repeatable execution.
Sideline OS gives recruiting departments one place to organize prospects, run communication campaigns, coordinate staff workflows, automate repeatable touchpoints, and understand exactly what needs to happen next with every relationship.
- Prospect organization
- Recruiting campaigns
- Communication workflows
- X / social outreach workflows
- Email and direct-message sequencing
- Game-day and recurring touchpoints
- Personalized creative integration
- Team coordination, activity history and next actions
Sideline OS — Dashboard
Sideline Fanzone
The digital home of your athletic department.
Give your school one beautifully branded athletics experience across the web and mobile. Sideline Fanzone connects the public athletics website, mobile app, and a simple administrative portal so schedules, scores, news, teams, content, sponsors, tickets, streaming and communication stay organized in one place.
- Branded athletics website
- Branded mobile app
- Simple admin portal
- Schedules and scores
- News and team pages
- Messaging and notifications
- Sponsors, ticketing and streaming connections
- Sideline AI integration
Athletics website
Better Together
The same information should not have to be recreated in four different places.
Sideline ecosystem map
Live data layer
sideline.
Brand · Data · Content
DesignCreate
AIScale
OSOperate
FanzoneConnect
Brand LayerShared
FanzoneAI
A schedule or final score already exists in Fanzone. Sideline AI uses that data to create a branded gameday or final-score graphic.
AIDesign
An AI-created graphic becomes the starting point for deeper manual editing and creative refinement inside Sideline Design.
OSAI
A recruiting workflow reaches a personalized content step, and Sideline AI creates the prospect-specific graphic using program brand rules.
DesignOS
Approved recruiting templates and content are used inside campaigns without staff rebuilding creative every time.
FanzoneCommunity
Game information, stories and graphics flow into the places fans and families already follow.
Who Sideline serves
One platform, sized to the department using it.
High school & K12 athletics
Professional content and a real digital home for your programs, without a full-time creative staff.
Individual teams & programs
Single-program tools for coaches who need graphics, recruiting workflows and communication that keep up.
Trusted across college and K12 athletics
100+
NCAA departments
800+
NCAA teams
250+
NAIA teams
Sideline · One Platform
Build your athletic department on Sideline.
Start with the product you need today. Add the rest as your department grows.