College athletic departments
Multi-sport creative demand, recruiting operations and a public athletics presence — run on one platform.
Create. Communicate. Recruit. Operate.
One connected platform for content, recruiting, communication and operations.
The Sideline System
Four products. Built around the work athletics departments do every day.
Sideline Design
The sports design platform built for teams that need to create every day.
Create, customize, organize, and distribute professional sports graphics from one purpose-built platform.
- Professional sports template library
- Full graphic customization and editor
- Brand and asset management
- Team-wide content library
Sideline Design — Editor
Sideline AI
Create more sports content without losing control of your brand.
Sideline AI gives teams, coaches and staff the ability to create professional, on-brand graphics in seconds using approved colors, logos, and creative direction.
- Controlled creative scale
- Brand-aware generation
- Built to support designers, not replace them
- Sports-specific graphic types
Sideline OS
Turn recruiting strategy into repeatable execution.
Sideline OS gives recruiting departments one place to organize prospects, run communication campaigns, coordinate staff workflows, automate repeatable touchpoints, and understand exactly what needs to happen next with every relationship.
- Prospect organization
- Recruiting campaigns
- Communication workflows
- X / social outreach workflows
Sideline OS — Dashboard
Sideline Fanzone
The digital home of your athletic department.
Give your school one beautifully branded athletics experience across the web and mobile. Sideline Fanzone connects the public athletics website, mobile app, and a simple administrative portal so schedules, scores, news, teams, content, sponsors, tickets, streaming and communication stay organized in one place.
- Branded athletics website
- Branded mobile app
- Simple admin portal
- Schedules and scores
Athletics website
Connected by design
One department. One shared system.
Sideline keeps your brand, content, recruiting work and public information connected, so teams can move without rebuilding the same work in separate tools.
Design
Professional creative control, brand systems, and scale tools.
AI
Brand-safe AI creative generation.
OS
Recruiting workflows, campaigns, and relationship execution.
Fanzone
The digital home for teams, families, fans, and the community.
Who Sideline serves
One platform, sized to the department using it.
High school & K12 athletics
Professional content and a real digital home for your programs, without a full-time creative staff.
Individual teams & programs
Single-program tools for coaches who need graphics, recruiting workflows and communication that keep up.
Trusted across college and K12 athletics
100+
NCAA departments
800+
NCAA teams
250+
NAIA teams
Build your athletic department on Sideline.
Start with the product you need today. Add the rest as your department grows.